Fashion and Technology Industry Trends 2018
Every bit a educatee working toward my fashion journalism degree and also working for a luxury retailer similar Louis Vuitton, I constantly think about the future. While engineering science propels us further into the Zettabyte Era, I take been sensing an urge to slow down in the industry. Starting time, let'southward get you upward to speed on what I mean past "Zettabyte Era." Before I came beyond information technology, I had never heard of it. Zettabytes refer to the amount of information existence generated worldwide. Information technology is estimated that by 2021, broadband speeds volition near double from where they are at present. Co-ordinate to the report "The Zettabyte Era: Trends and Assay" released past CISCO, the largest networking company in the earth, "every 2nd, a 1000000 minutes of video content will cross the network by 2021."
With technology and the Internet making leaps and bounds ahead, I can only imagine how that will change the way we all practice business. I found myself asking: How will the fashion industry continue upwards?
Fifty-fifty though many in this field pride themselves on being forward thinkers and cutting-edge in terms of trends, there are even so many areas of opportunity. To stay electric current and proceed pushing the envelope, brands volition have to work harder than e'er to make new ideas heady to the consumer. Here are some insights on what to look going forward, using insights from reports by tendency forecasting bureau WGSN.
Artificial Intelligence and Virtual Reality. Companies will begin harnessing the powers of AI to streamline business organisation processes and leave humans to handle man problems. AI could significantly reduce piece of work done by humans in the field and free upwards time to focus on building an interactive environment for the consumer. The idea of bringing an experience-driven environs to the consumer is a big change.
The word 'phygital' refers to the mix of concrete and digital. Brands such as Burberry, Tommy Hilfiger and Sephora are employing digital strategies within their brick and mortar doors to create an immersive shopping experience. This might include a smart fitting room in which the mirror reads an RFID tag on clothing and makes suggestions. Or, a shopper could take a series of photos and have Match Co. blend a perfect foundation. This is happening correct now!
Rewriting History. To think ahead, yous must first await to the past. Brands and designers take traditionally employed this technique, but expect more companies to dig into their archives to rewrite ideas that may not have worked before only to bring them back with a renewed sense of vigor.
In a recent retrospective at The Berkeley Art Museum and Pacific Film Archive, a display of works from the 1960s and 1970s explored the transformative counterculture of that fourth dimension. "Hippie Modernism: The Struggle for Utopia" delved into works of art, compages, books, magazines, installations and more to prove the stirrings of a revolution that we see in our society at present. The saying "newer is meliorate" need non employ to this trend. History will echo itself — ultimately it is upwards to us to arrive relevant and exhilarating.
Slow Fashion. Lastly, I'd like to bring your attention to the slow movement, which has been emerging throughout a number of industries simply has been overtaking style as well. This merely means that there is a more thoughtful approach to business and design. Brands volition become to have their time and make meaningful decisions that benefit them over a longer flow of fourth dimension. The antithesis of fast fashion, this seems counter-intuitive to the Internet boom — but it really does make sense.
The irksome fashion motility is partly in response to the impairment acquired to the planet by waste generated through the clothes manufacture. Brands like STORY are taking a flavour-less approach past delivering production when it is perfect and fix, not just pumping it out to because it'due south on tendency. This idea might atomic number 82 to the ability for brands to be fully sustainable in the futurity.
I know this might be a lot to take in. Every bit technology increases efficiency, brands volition begin to ponder their future. They volition reinvent past ideas and slow downwards to meditate on big decisions. This may not be the end of fast fashion, merely we are seeing a glimpse of a very brilliant time to come.
Text by Dwaine Colina, BA Fashion Journalism
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